Label Packaging Information - AWA Report

The Alexander Watson Association (AWA) has published the "AWA Glue Applied Label Market Report 2024", which shows a compound annual growth rate of 2.8% for the market until 2026.

According to AWA, adhesive labels dominate the food and beverage industry, especially in product areas such as beer, mineral water, soft drinks, and canned food, where there is a high demand for labels.

The most common method is to attach cold glue or wet glue labels. The adhesive labels in the AWA report include cold (wet) adhesive labels and hot melt adhesive labels, such as wrapped and cut into stacks, wrapped and fed onto rolls, etc.

Overall, the compound annual growth rate (CAGR) of the global adhesive label market from 2023 to 2026 is approximately 2.8%. The annual growth rate of cold (wet) adhesive labels is 2.5%, while the annual growth rate of wrapped adhesive labels is 3.0%.

From a regional perspective, Asia has the largest market share, accounting for 48%; Next is Europe, accounting for 19%; North America and South America each account for 14%. The proportion of Africa and Middle East (AME) region is 6%.

In Europe, the accumulation of inventory and changes in consumer behavior in 2023 led to a decrease of 18.1% in the number of cold/wet adhesive labels, and a decrease of 6.2% in North America, which affected a 2.7% decline in global cold/wet adhesive labels in 2023.

AWA states that adhesive labels in these key markets continue to face challenges from other alternative label technologies, particularly adhesive labels used in applications such as craft beer and wine; Heat shrink labels for ready to drink (RTD) beverages and flavored alcoholic drinks (FAD); Stretch labeling in mineral water; Shrink sleeve labels for powder products and sauce label bottles; And RFS MD shrink fit labels for soft drinks, fruit juices, energy drinks, and mineral water.